What is SEO & How SEO Work
What is Search Engine Optimization SEO? SEO (search engine optimization) is the process of optimizing a website or webpage in order to increase the amount and quality of organic search engine results. The benefits are obvious: free, passive traffic to your website, month to month. But how do you improve your content for SEO, and what "ranking factors" actually matter? To answer this, we must fir st understand how search engines work. Search engines are like libraries for the digital age. Instead of storing copies of books, they store copies of web pages. When you type a query into a search engine, it looks at all the pages in its index and tries to return the most relevant results. To do this, it uses a computer program called an algorithm. No one knows how these algorithms work, but at least we have hints from Google. What they say on their "How Search Works" page: To give you the most useful information, search algorithms look at many factors, including your qu...